August Luncheon: Customer Value Management
Embassy Suites Phoenix - Biltmore
2630 E Camelback Road
Most companies today spend a large amount of their marketing budgets on mass marketing efforts often with a goal to have more customers than their competitors. However, are they the right customers for your organization How does each contribute to the organizations goals What is the potential to obtain from each The real competitive advantage in todays market place is to understand the potential value of each customer and being able to predictively reach out to them to achieve their maximum value with your organization. Assumptions about a companys perceived customer is a common practice and very expensive. We will showcase how you can effectively manage customer value by targeting the right customer, with the right offer at the right time to maximize the relationship and profitability. You will also find out how predictive analytics changes the way you manage your customer value today and how to optimize your marketing return on investment (MROI).